Never Take the Gift of Today for Granted
Recently, a dear friend lost her cousin who had gone out to help a friend change his tire on the interstate. He was killed by a semi who hit him and kept on going.
The same day, two of our neighbors couldn’t make a dinner we had planned. Four couples who were their long-time friends were on their dream trip to Australia. While the four women went shopping, the guys
were heading out to an island to do some scuba diving. Their plane crashed and all four men were killed. Our friends were devastated; however, we can’t even begin to comprehend what those four widows were experiencing.
Often, we get busy and forget to take the time to express our love and appreciation to those who matter most to us. Losses like the ones above are an important reminder to never take the gift of today or those we love for granted.
Two Ways to Build Your Referral Network
Real estate agents usually meet lots of potential leads. The question is how to build a connection and turn a lead into a signed listing agreement or purchase contract. A simple way to achieve this goal is to niche your marketing to fit the interests of people who live in your area. 
For example, if you’re doing geographical marketing or farming, most people are interested in knowing what has sold in their neighborhood as well as what is happening with respect to local issues that may come before their local city council. If you’re involved in building a referral database from a charity that raises money for medical research, send monthly updates on new advances in research.
Providing people with information on their interests is one of the best ways to turn those potential leads into future clients.
Spring Cleaning Time
In most places spring is in full bloom. It’s also the time where many people usually do some spring cleaning, but have you ever thought of cleaning up your referral database?
To do a spring cleaning on this list of people, eliminate anyone who has not sent business to you or with whom you haven’t been in contact with for the last two years. Also get rid of those you may have been mailing for 24-36 months and that have never been in contact with you.
In addition, what apps on your mobile device are you not using, but paying for? Cancel these, or if you have already paid for this year, go into the settings for the app and remove “auto renewal.”
Another way to approach this issue is to look on your credit card charges for numbers that end with 99 (cents or dollars). Those are often monthly or annual subscriptions. If you’re not using these services, get rid of them!
The bottom line is to stop spending your hard-earned commission dollars on technology as well as those who aren’t supporting your business. This creates the space for new and better business to arrive this spring.
Capitalize on Longer Days
It’s spring selling season and we’re heading for the longest days of the year. If you want to take advantage of the extra daylight, a great way to do it is with twilight open houses. People are out later, and kids are more likely to be playing outside. Weekday and/or sunset open houses are a great way to have your signs seen by more people.
If you hold a twilight open house, be sure you use 6-8 directional signs plus serve some sort of refreshments. This is one of the best ways to have your name visible in an area where you specialize. You’re also quite likely to meet a lot of those neighbors who are walking their dogs or out with their kids after dinner.
Spring Cleaning Time
Since the first quarter of 2025 is now history, now is an excellent time to review your production numbers. Are you hitting your goals? Is your income on track with your expectations?
If not, get out in the nice weather and hold weekday twilight open houses, connect with potential leads at sporting events by wearing your company attire, or even try door knocking. The basics still work.
Spring is also a great time to do a little house cleaning in your business. Get rid of anything that’s not working or is taking too much time with too little return.
Better yet, clear out those buyers who won’t buy and those unrealistic sellers won’t lower their price—fire them or refer them to another agent. Getting rid of them creates space for new, more motivated clients to come into your business. You won’t believe how good you’ll feel if you do.