When it comes to selecting the right agent to represent them, most buyers and sellers search for testimonials. The most powerful testimonials are those on video. Here’s an easy way to get a powerful buyer video testimonial on closing day.

When your buyer transaction closes, ask your buyers for permission to take a video of them as they unlock the front door and walk into their new home for the first time as owners. (One caveat—Check the property prior to closing to avoid any unexpected surprises.)

Once inside they’re inside the property, follow up by asking, “What was it about this home that motivated you to buy it?”

This type of testimonial shows that you have happy clients as well as that you found the right house best suited for their needs. Moreover, if they’re happy about their new home, they will probably thank you for all the work you did to close the transaction as well.