Help Your Buyers Escape the Hustle and Bustle
Most real estate ads read like a laundry list of the property’s physical characteristics or “features.” Features don’t motivate buyers to purchase. Instead, the decision to purchase is based upon the emotional benefits the buyer believes the property will...Just Listed or Just Sold—Which Is More Important?
Here’s a great tip if you’re doing post card marketing. Many agents spend a lot of their print marketing budget on Just Listed cards. Given how tough the market still is in many places, a better strategy is to send out more Just Sold Cards. In fact, Alan Dalton...Tag Your Listing Videos Verbally
Today most agents post photos and videos online to market their listings. Regardless of the type of video you post, be sure that you include the location, your name, address, as well as several descriptions of what the video/picture contains. It’s important not...Avoid These Two Mistakes Many Agents Make
Here are two very common mistakes agents make on their websites. #1: Have you ever visited an agent website with great community information, but with no reference to the city or the state? For example, if the agent references the “Sunny Hills” subdivision in...Four ChatGPT Marketing Tips
I asked ChatGPT to locate the four best marketing tips it could find for realtors. Here’s what it found: Leverage the power of social media platforms like Instagram and Facebook to showcase property listings with high-quality visuals and engaging storytelling,...
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