The Headlines vs. What You Really Need

  On May 12, 2026, Zillow decided to sue Compass and MRED, the Chicago based MLS that is the third largest in the country. Also just announced, Keller Williams and Berkshire Hathaway have joined forces to use a tool called “Cotalilty.” This will allow both...

Be Careful What You Wish For

  When my husband and I decided to build our “dream house,” we had to sell our existing home to come up with the down payment. Our current home at the time was nine years old and needed some major updating to fit the current market. At the same time, I was...

The Value of a Happy Customer

  What is one of the best ways to have your marketing go viral? A happy customer who tells everyone they know about your services. How do you get happy customers? Three great strategies include: Promise less than you know you can deliver and then deliver more...