Bernice L. Ross, Ph.D., and Byron Van Arsdale, the owners of RealEstateCoach.com, have been leaders in delivering real estate training, consulting, and coaching services since the company was founded in 1997. Their new and experienced agent sales training programs have been adopted by the Alabama, California, Scottsdale, and Texas Association of REALTORS® plus many of the major national real estate brands.
Whether you a new or experienced agent, manager, or a company or association executive, RealEstateCoach.com has the expertise to help you achieve the results you and your organization want.
Bernice L. Ross, Ph.D. and CEO
Nationally syndicated columnist, author, trainer, and speaker, Bernice Ross couples her expertise as a Master Certified Coach with over 20 years of real estate sales experience. With two best selling real estate books to her credit, plus over 1,000 articles in publications such as Inman News, The Swanepoel Trends Report for 2015, Banker Tradesman, and numerous association and trade publications. Inman News called Bernice, “America’s top real estate coach” and included her on the 2016 list of “The 25 Best Real Estate Coaches in the Business.”
During her tenure as Executive Director of Training, Bernice’s new and experienced agent training programs led the 4,000 agent Jon Douglas Company to become the top producing company per agent in the United States. Her training programs continue to be the most comprehensive and cutting edge real estate sales training available today.
Bernice is also a national speaker. Her past events include speaking at NAR, Real Estate Connect (including being the main stage moderator,) over 20 state association conventions plus numerous company events as well.
Since 2007, Bernice’s Annual Awesome Females in Real Estate conference has brought together real estate’s leading women to help them meet the exclusive challenges they face as industry leaders.
In addition to being a nationally recognized expert in the field of real estate, Bernice also holds the rank of Professor Emerita of Psychology from Los Angeles Pierce College.
Byron Van Arsdale, a Master Certified Coach, former broker-owner, and a communication specialist, has been coaching business and real estate sales professionals since 1991. He is a graduate of Coach University and holds the highest professional coaching designation in the business coaching industry, Master Certified Coach. From 1997 – 2005, he served on the faculty of Coach University mentoring over 2,000 new and experienced coaches.
In addition to being an international speaker, he has created a simple leadership model that dramatically improves the confidence and effectiveness of business people in both face-to-face and virtual meeting environments. An internationally recognized speaker, he is the author of No More Lame Conference Calls, as well as six Audio CD training programs: 6 Principles of Powerful Conference Calls, Executive Conference Call Leadership, 16 Secrets to a Great Conference Call, 6 Principles of Learner Driven Teleclasses, 21 Ways to Screw Up a Teleclass, and 19 Best Practices of Teleclass Leadership.
Byron’s coaching, training, and consulting clients include, IBM, Kaiser Permanente, the Los Angeles Community College District, Motorola, and numerous other companies and public sector organizations. His Six Principle Model of Leadership is a proven method for leading and conducting effective virtual meetings within any organization.