When’s the Best Time to List a House?
When’s the best time to list a house? According to Zillow’s research data, the month a homeowner lists their home for sale has a powerful influence on the seller’s bottom line.
So, what’s the best month to list your house? It depends upon the weather! Depending upon where you live, sellers will sell faster and net the most money if they list their home in March. If you’re being hammered with snow in March, however, the best time may be the first week in April.
How can you determine the best timing? Watch for a significant increase in the number of new listings that normally takes place in late February or early March. The time to have your sellers list is several weeks later when this initial rush has passed and there is much less competition.
To take advantage of this fact, get your postcard marketing campaigns, mailing pieces, and keep-in-touch-with-past-client phone calls focused on this data now. And by the way, in case you didn’t know this, NAR says the best day of the week to list a house is on Friday.
Using Feng Shui to Hit Your Income Goals
As we head into the second half of 2026, did you hit your goals for the first half of the year? If you did, keep doing what’s working. If not, look at what activities produced closed transactions and devote more of your time to those activities. Dump the activities that did not produce the results you want.
On a more fun note, here’s a fun tip from the people who practice Feng Shui that will help you to hit your 2026 income goals. 
Find a pretty, red bag and place some coins in it. A smart place to put the bag is in your home office. To place the bag properly, walk into the room and place the bag in the left-hand corner most distant from the door. The concept is simple: Money attracts money.
The Value of a Happy Customer
What is one of the best ways to have your marketing go viral? A happy customer who tells everyone they know about your services.
How do you get happy customers? Three great strategies include:
- Promise less than you know you can deliver and then deliver more than you promise.
- Respond promptly to their inquiries throughout the transaction. Even better, anticipate what they want and provide before they even ask.
- Go the extra mile—take their dog to doggie day care on moving day, remember their birthdays and anniversaries, and always remember to stay in touch after your transaction closes.
Creating Memorable Times and Having Fun Along the Way
For many years Byron and I were part of a “dinner club” with three other couples who were all foodies and fantastic cooks. We would rotate houses each month and everyone brought at least one dish to
contribute to the meal. One year we decided to do “Thanksgiving in June.” The menu was roast turkey, dressing with roasted hazelnuts, cherries, and sausage, yams with a crunchy pecan topping, green beans with a champagne vinaigrette dressing, and homemade pumpkin pie and triple chocolate chunk pecan pie. It was the best “Thanksgiving dinner” I’ve ever had.
There are several important points here. First, taking time to create a special event at other times of the year gives you something fun to look forward to as well as creating a great story to share with others.
Second, the evening was fun and easy and because each of us did one part of the meal. It wasn’t a huge amount of work for anyone. When we all pitch in to help, no matter what the project, it’s always easier. You don’t always have to do everything yourself.
Third, doing things with friends at holiday time can be difficult, so why not enjoy that holiday fun with them at a completely different time of year? At the end of that year, we did Cinco de Mayo in December.
If you’re not in the habit of creating fun time for yourself with your family and friends, why not start making a plan to do so right now? Maybe it’s time to have your own Thanksgiving in June.
The Headlines vs. What You Really Need
On May 12, 2026, Zillow decided to sue Compass and MRED, the Chicago based MLS that is the third largest in the country. Also just announced, Keller Williams and Berkshire Hathaway have joined forces to use a tool called “Cotalilty.” 
This will allow both companies to control their listing data and force many of the 450 remaining MLSs to use their standardized feed. The beauty of this system is that listings from these companies will look the same across all the MLSs nationally.
From my perspective, Zillow is in a fight for its existence since Compass and MRED cut off their listing feeds last Friday. What may be ahead is a national listing service that is broker controlled that has “private” listings available only to the brokers, not third-party vendors. I don’t believe the MLS is going away because there are DOJ issues galore about restraint of trade.
Bottom line in terms of your business? This is all noise. What matters is you and your relationship with your clients and the level of service you provide.