Just Listed or Just Sold—Which Is More Important?
Here’s a great tip if you’re doing post card marketing. Many agents spend a lot of their print marketing budget on Just Listed cards. Given how tough the market still is in many places, a better strategy is to send out more Just Sold Cards. In fact, Alan Dalton...How to Get More People to Read Your Social Media Posts
Would you like more people to read your social media or blog posts? Mashable.com has some interesting insights into this challenge. After researching this issue, they outline the type of social media posts that get the most attention from readers. The first...Tag Your Listing Videos Verbally
Today most agents post photos and videos online to market their listings. Regardless of the type of video you post, be sure that you include the location, your name, address, as well as several descriptions of what the video/picture contains. It’s important not...Avoid These Two Mistakes Many Agents Make
Here are two very common mistakes agents make on their websites. #1: Have you ever visited an agent website with great community information, but with no reference to the city or the state? For example, if the agent references the “Sunny Hills” subdivision in...Never Say, “I’m Sorry”
Here’s something that might surprise you. When something goes wrong, never say, “I’m sorry.” Here’s why. An apology requires an explanation. When you try to explain why something went wrong, the net effect can be that you escalate rather than calm the...
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