Many agents post photos and videos online to market their listings. Regardless of the type of photo or video you post, be sure that you include the location, your name, address, as well as several descriptions of what the video/picture contains. A search engine cannot “read” the visual content of a picture or a photo.

If you’re shooting a video, however, both search engines and other mobile devices can convert the audio portion of a video into searchable text. This simple step helps buyers scan your listings more rapidly as well as increase your search engine ranking.