Here’s a great way to upgrade all your marketing materials that will definitely help you to generate more leads.

• The first step is to print out a copy of all your marketing materials, whether it’s postcards, a newsletter, your website, social media ads, etc.
• Next, take a red marker and circle each time you use the word, “I” in the ad copy.
• Now go back and use a different color marker to highlight how many times you use the “you.”

If you’re like most agents, you will have a lot more “I” language than “you” language.

The secret to generating more leads from your marketing efforts is to be focused on your customer, not on you and your accomplishments. The simplest way to do this is to shift from using the word “I” to using the word “you.”

Always remember to stay focused on the question that matters most to your clients: “What’s in it for me?”

Have a great week and remember to check out #3 below with some excerpts from this week’s Investor Scoop newsletter.