Here’s a quick question for you—when you post your listings online, do you include the address? In the past, it’s been standard practice for many agents to leave the address off of their listings so that people will contact them to get the information.

Some recent research from Zillow shows what happens when a listing does not have an address when it is posted online in an ad, open house, video, etc.

• Consumers skip over listings that don’t have the address.
• By leaving off the address, you don’t allow various geo-location mapping programs to help people find their way to your listing.
• This also means your listings do not display properly on many of the mapping-based types of software that consumers constantly use.

So, put your addresses on your listings. Failing to do so can cost you a substantial number of potential client leads, especially considering how important geo-mapping services have become to buyers searching for properties.

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