A Great Upgrade for All Our Wonderful RealClues Subscribers
With the launch of Profit.RealEstate and our new industry publication, The Investor Scoop, we will now bring you even more value in every edition of RealClues. Here’s what to expect.
- Each week we’ll continue to have the features you always expect from us—Welcome Notes and our CoachingClues column which is only available to RealClues behind the paywall at Inman.com.
- For those in our Listen and Learn Membership Program, you will continue to receive our 52 additional articles per year as well as access to our library of over 350, 5-8 minute audio training podcasts.
- We will be adding a new section to RealClues called, “Five Top Stories” from this week’s The Investor Scoop.” This section will include top written and video content from our team of over 25 contributors as well as our “Final Click” of the week—always guaranteed to be funny, weird, and/or amazing.
To receive The Investor Scoop daily, subscribe here. There’s no cost, it’s packed with actionable content, and we promise to make you laugh every day.
We deeply appreciate your on-going readership of RealClues and hope you enjoy the additional resources we’ll now be bringing you every week.
Something Special for You Arrives on Thursday, May 8, 2025
If you’ve been looking for a smarter way to build your real estate business, what we’re about to launch can help you make more money, tap into little-known income sources, and build the financial
independence that most people only dream about.
In fact, in only five minutes a day, we can show you how to change the trajectory of your financial future. If you read only one thing this week, make sure it’s our special edition of RealClues on May 8, 2025
Keep Your Eye on May 8, 2025, plus “Go Where the Action Is”
On Thursday May 8, 2025, we have a special first look at something you will not want to miss. If you’re ready to make more money from your real estate business, tap into little known sources of revenue, and achieve financial independence, this is for you. Also, I guarantee it will make you laugh.
“Go to where the action is” has been a great strategy to do more business that has worked for decades.
One of the best ways to keep your pulse on the market is to watch the sales board in your office, as well as the sold and under contract listings on your local MLS.
As you review what has sold or gone under contract, look for patterns. If a certain area in your marketplace is significantly more active than others, prospect for listings there. Also, hold open houses in these locations, even if they’re not your own listings. The goal is to focus your efforts on areas experiencing the greatest number of closed transactions.
Have a great week and stay tuned for what’s coming on May 8, 2025!
Never Take the Gift of Today for Granted
Recently, a dear friend lost her cousin who had gone out to help a friend change his tire on the interstate. He was killed by a semi who hit him and kept on going.
The same day, two of our neighbors couldn’t make a dinner we had planned. Four couples who were their long-time friends were on their dream trip to Australia. While the four women went shopping, the guys
were heading out to an island to do some scuba diving. Their plane crashed and all four men were killed. Our friends were devastated; however, we can’t even begin to comprehend what those four widows were experiencing.
Often, we get busy and forget to take the time to express our love and appreciation to those who matter most to us. Losses like the ones above are an important reminder to never take the gift of today or those we love for granted.
Two Ways to Build Your Referral Network
Real estate agents usually meet lots of potential leads. The question is how to build a connection and turn a lead into a signed listing agreement or purchase contract. A simple way to achieve this goal is to niche your marketing to fit the interests of people who live in your area. 
For example, if you’re doing geographical marketing or farming, most people are interested in knowing what has sold in their neighborhood as well as what is happening with respect to local issues that may come before their local city council. If you’re involved in building a referral database from a charity that raises money for medical research, send monthly updates on new advances in research.
Providing people with information on their interests is one of the best ways to turn those potential leads into future clients.