Keep Your Tech Out of Your Bedroom
If you’re like most agents, keeping your technology out of your bedroom may sound like crazy advice. The question is, does your bedroom feel calm and relaxing? If you have an office, is it easy for you to work or is it filled with distractions? The key step here is to match the energy with the activity.
Consequently, your bedroom will be a place to feel happy, calm, and relaxed. If you work on your laptop computer, pay bills, or do other types of work in this area, you’re now bringing in a “work” energy that would be more appropriate in a different part of your home.
If your work area is cluttered with family pictures and items that distract you from working, put them elsewhere.
So, here’s the bottom line: keep your work out of your bedroom and your personal items out of your work area. Keeping them separate is the best way to take full advantage of both areas.
How to Avoid a Huge Marketing Mistake Most Agents Make
Whether you’re posting a video to Facebook, Instagram, TikTok, or YouTube, many people view online videos without the sound, especially if they’re at work. In fact, estimates about how many viewers on Facebook listen to videos without using the sound have been as high as 90 percent.
The bottom line is that if you fail to have your name, phone number, city, and state posted on not only the video site, but embedded directly in the video feed of the video, not just the soundtrack, there’s no way that potential lead will be able to contact you.
Consequently, regardless of whether you shoot the video yourself or hire a videographer, be sure to include your phone number plus the property’s street address, city, state, and zip code embedded as a clear image in the video as well as on the site where the video is being hosted.
Using this approach in conjunction with tagging will make it easier for potential clients to find you. It will also help you improve your search engine results as well.
A Powerful International Tip to Build Your Business
Did you know that agents who work with domestic clients only close an average of 33 percent of their transactions?
In contrast, transactions conducted with clients from outside the U.S. on average close 50 percent of their transactions. The even better news is that they earn 50 percent more than agents who work with only domestic U.S. clients.
Part of this reason is the stringent requirements to obtain a loan in the U.S. if you’re not born here or have a green card. Consequently, most international buyers end up paying all cash.
If you’re ready to increase your income, expanding your business to include more international buyers and sellers is a smart move.
Make Your Sellers Feel Extra Special
Purchasing a home is usually the biggest purchase that most people make. At this time in particular, most people want to feel special. To achieve this goal, distinguish yourself from all competitors by providing a higher level of service than your competitors provide. 
For example, when you prepare for an open house, bring fresh flowers, bake fresh chocolate chip cookies, and have fresh lemonade. Create both a print and a digital brochure. You can also use one of the new apps such as Spac.io on your iPad to gather valid names from your open house visitors.
Your goal is to provide the personal connection and service that your competitors do not provide. The more special your clients feel, the more likely they are to do business with you.
Customize Your Marketing to Fit Your Clients’ Lifestyles
In today’s hypercompetitive market, target marketing is more important than ever. The goal is to make your print and web marketing efforts fit the lifestyle of the specific niche you are serving. 
For example, if you’re marketing to first time buyers, you don’t want your luxury real estate clients visiting a site that is all about entry-level properties. Your luxury clients will search elsewhere.
The best way to determine which niches make the most sense for you is to look at your production. Identify the top two niches that produced the most income for you. Make expanding these niches a priority and be sure that your marketing materials match the niche you want to serve.