Purchasing a home is usually the biggest purchase that most people make. At this time in particular, most people want to feel special. To achieve this goal, distinguish yourself from all competitors by providing a higher level of service than your competitors provide.

For example, when you prepare for an open house, bring fresh flowers, bake fresh chocolate chip cookies, and have fresh lemonade. Create both a print and a digital brochure. You can also use one of the new apps such as Spac.io on your iPad to gather valid names from your open house visitors.

Your goal is to provide the personal connection and service that your competitors do not provide. The more special your clients feel, the more likely they are to do business with you.