A Simple Secret to Unleash Your Business Success
A recent study provides some insight as to why so many businesses fail. A leading research firm asked 1,000 people what they want from life. They received the same answer from 97 percent of them: “I don’t know.” 
In other words, most people are missing the level of clarity needed to be successful in their business. If you want to grow your business, begin by identifying the most important things that you’re working does for you emotionally. For example, it may be pay for food for your family or help you to care for an ailing parent.
It’s also important to identify the fun things being successful will let you do. Knowing your most important emotional reasons for being in the business is the secret to powering the drive you need to succeed.
Help Your Buyers Escape the Hustle and Bustle
Most real estate ads read like a laundry list of the property’s physical characteristics or “features.” Features don’t motivate buyers to purchase. Instead, the decision to purchase is based upon the emotional benefits the buyer believes the property will provide. 
To do a better job of marketing your listings, use your ads to paint a picture of the lifestyle. For example, “Relax on the patio overlooking the panoramic view,” “Unwind in the spa tub,” or “Snuggle up with a good book in front of the fireplace on a cold night.”
Since most Americans have hectic schedules, they are attracted to homes that allow them to escape the hustle and bustle. Use pictures and video to convey what the quiet (or bustling) lifestyle would be like if the buyers were to live there.
Big Changes on the Horizon
The advances in artificial intelligence are in the process of fundamentally changing how we do business. You can embrace this change, incorporate it into your value proposition, and use these changes as a competitive advantage, or you 
can be left behind.
These changes may lead to more demands to cut your commissions. As in the past, if you have a strong value proposition, you will have no trouble defending your commission. Time to get to work on yours right now and always remember, being face-to-face is still the best way to secure a listing or sale.
Just Listed or Just Sold—Which Is More Important?
Here’s a great tip if you’re doing post card marketing. Many agents spend a lot of their print marketing budget on Just Listed cards. Given how tough the market still is in many places, a better strategy is to send out more Just Sold Cards.
In fact, Alan Dalton recommends that you send out ten times as many Just Sold cards as compared to Just Listed cards.
Potential sellers don’t want listing agents—they want agents who can get their listings sold. Sending out Just Sold cards show that you’re an agent who gets the job done.
How to Get More People to Read Your Social Media Posts
Would you like more people to read your social media or blog posts? Mashable.com has some interesting insights into this challenge. After researching this issue, they outline the type of social media posts that get the most attention from readers.
- The first type is a “how to” post. For Realtors, this could be how to buy your first home or get a good deal on a mortgage.
- The second type is a funny post. People love to laugh.
- Finally, people enjoy lists of recommendations such as “The top ten places to save money in your town” or “Five things you should know to keep your utility bills low this summer.”
Even if you don’t use social media very much, these ideas also work well in blogs, newsletters, and postcard mailing programs.