An Extraordinary Example of an Abundance Mindset
Over the last five years, Byron and I have been doing an extensive amount of cruising at destinations all over the world. We especially enjoy the “repositioning” cruises where Viking moves their ships from one part of the world to another hitting multiple stops along the way.
One of my favorite days was spent in Cape Verde, an archipelago 100 miles off the coast of Senegal in Africa. We saw one room houses all over the island, with no running water and often no electricity. They only get about one inch of rain every 2-3 years. They have 
to collect the dew in the morning for drinking water although there are some natural springs on the volcanic island. Even though the people live with these challenging conditions, they have an abundance mindset. Our guide summed it up like this:
“When I have one room house, I really have two rooms. One to live in during the day and a second to sleep in at night. When things get hard, we just dance and dance our problems away.”
At RealEstateWealthForWomen.com our goal is to help you build your cash flow and wealth through real estate investing, achieve financial freedom, and live your best possible life. A great place to start is with an abundance mindset with gratitude for what you already have.
Our First Press Review on Real Estate Wealth for Woman
I’m excited to share our first press review of RealEstateWealthForWomen.com by Deputy Editor Christy Murdock of Inman News. Here it is:
Inman contributor Bernice Ross’ new ‘Real Estate Wealth for Women’ site offers an abundance of resources and interviews with experts to help women make smarter financial decisions
After checking groceries to pay her way through college, 20-something-year-old Bernice Ross put together “every dime [she] had” to fund a 20 percent down payment on her first condo.
“The woman who’d shown me some condos wore raggedy jeans and had ‘Million Dollar Club’ on her card. I thought, ‘If she can sell a million dollars in real estate, maybe I can sell one or two homes over the course of the summer.’”
Thus began Ross’s odyssey through real estate, first as an agent selling homes herself and, over time, as a trainer and author — not to mention a long-time Inman contributor.
Now, Ross is bringing her “if you build it, they will come” philosophy — and her passion for working with women — to a new endeavor: a website that’s seeking to help women become homeowners first, then, eventually, wealth builders.
On her site, Real Estate Wealth for Women, Ross shares hours of video interviews and written resources on everything from buying a first home to saving for retirement. The site offers both a public-facing free tier and a paid subscription version.
Ross said that one of her biggest passions has been helping women, both as clients and real estate professionals. She organizes the annual Awesome Females in Real Estate conference and writes about women’s issues in much of her content.
In part, the impetus for creating a content platform geared toward connecting women with the investment potential of real estate comes from Ross’s real-life experience in seeing friends and neighbors struggling financially.
“I live in a 55-plus community, and they raise the dues here from time to time,” she said.
“I watch women’s money being eroded away by inflation. I see their 401(k)s wiped out in the stock market. I want to provide a different route out of the financial challenges women face.”
According to Ross, the foundational purpose of the website is to help more women become homeowners. That homebuying material is free and includes resources on buying versus renting, mortgages and down payment assistance programs.
The paid part of the site offers extensive resources for both current and prospective real estate investors, an audience Ross has worked with throughout her career.
“When I got into the business in my 20s, my first clients many of my clients were investors.” she said. “Then the market went south and you couldn’t get financing. I really cut my teeth on the investment business, then later began working with luxury real estate.”
Part of Ross’ focus on real estate investment comes from her experience with the stock market. “My brother and I had money wiped out in the dotcom crash, so I want to show Realtors and consumers how they can use real estate to fund their kids’ school, to create money for retirement and to leave a legacy for their children.”
How this website is different
Although there are already real estate investment resources available online, the educational component and the woman’s perspective are powerful differentiators for Ross.
“When I look at what’s out there for women, there are a lot of male investors out there and almost everybody is pushing a product. The education side is who I am. From the time I was 5 years old, I wanted to be a teacher.”
The premium membership tier, geared toward investors, costs $20 per month or $200 annually and offers access to both investment-oriented content and a “community of like-minded investors.”
Ross sees the premium membership as an ideal training resource for both individuals and investment groups. Her goal is to provide education, not to promote specific investments.
“That’s between you, your CPA, and your legal counsel,” she said.
Topics range from syndication to types of investments, banking on real estate for retirement, house hacking, and creating intergenerational wealth along with content that’s specifically geared toward real estate professionals.
With a goal to introduce experts who are “incredible resources” and make their work accessible to a broader audience, Ross’ website offers a comprehensive resource for real estate professionals, their clients and anyone who wants to make smarter decisions about money and real estate.
Share the “Wealth” with Groundfloor.com
Last week at WomanUP! we formally launched RealEstateWealthForWomen.com. The response was tremendous, but the one thing that struck a chord more than anything else is the subject of today’s RealClues: Groundfloor.com.
Ninety percent of the millionaires in the U.S. made their fortunes through real estate investing. Until now, this has been out of reach for most of us. Groundfloor.com has totally changed that situation by allowing ordinary people to begin
investing for as little as $10.00 in what they call their “LROs.”
Groundfloor allows everyday investors, both accredited and non-accredited alike, to invest fractionally in qualified-for-public-sale real estate projects nationwide.
LROs, or Limited Recourse Obligations, are debt security offered on our investing platform. Groundfloor submits these to the SEC for qualification. Each loan is backed by the underlying real estate asset, which means you as the investor are put in a first lien position, making this investment in real estate debt inherently less risky than investing in real estate equity.
I’ve had a chance to ask quite a few women this last week, “Would you like to become a real estate investor?” They always say, “Yes, but I don’t have the money.”
When I tell them about Groundfloor.com and how they can get started investing for as little as $10.00, the shift that takes place in their energy is profound. Something they never dreamed they would be able to do is actually available to them right now.
Hope is a powerful gift and it’s something you can share with every person you meet.
I’ve been sharing it with my friends who have elementary school children, and the moms love it. The beauty of this is that showing your kids what you’re doing (and you can put in some of their allowance into the investment, so they’re involved). The Groundfloor app gets them interested in math, how interest works, and percentages of return. These are life skills they need and this is a highly motivating way to teach these concepts.
The most important lesson, however, is teaching them to start saving and investing early.
RealEstateWealthForWomen.com Launches this Week at WomanUP!
Although we’ve had a header on RealClues about RealEstateWealthForWomen.com for several months, our formal launch is this week at the California Association of Realtors WomanUP! conference.
This month I’ll be running a series of at least six different investment articles on RealClues as we do our launch. Monday’s interview with Kurt Carlton provides a wealth of valuable insight you will need to thrive in this emerging market where 25 million homes (20 percent of our housing stock) will require major repairs before they can be placed on the market for sale.
Last week’s article on Leadflow AI Agent (which is also included in today’s newsletter) shows you how to tap into the investor market and generate plenty of new listings by locating potential sellers long before they show up on Zillow or Realtor.com.
This is the future of real estate—Leadflow AI Agent to put you in front of sellers who are most likely to list in the next 90 days and to also help locate rehab (wholesale) inventory for the investor market. Kurt Carlton says most of the 200,000 investor clients who use his site are more than happy to list their new flip or rehab with the agent who brought them the deal in the first place. It’s time to get ready to take advantage of it!
Click here to sign up for RealClues!
The AI that Will Be Your Next New Bestie When It Comes to Lead Generation
Let’s face it. Listings are hard to come by right now and the competition is intense. While you can certainly pay 30-40 percent of your commission for one curated lead from Zillow or one of the other lead generation companies, that’s no
longer necessary.
There’s a new player on the block that brings an entirely different approach to listing lead generation. Realeflow.com is the top investment lead generation tool on the investment side of the industry.
On April 30, 2024, they launched Leadflow.com. It is designed specifically to help you take more listings by getting to sellers long before any other agents. Leadflow has over 160 billion data points that it uses to make its predictions about who is most likely to sell in the next 90 days.
If you’re paying a lead generation company, realtor.com, Zillow, or any other company for leads, you need to take a hard look at what Leadflow.com is offering for $199.00 per month. Most importantly, approximately 16-20 percent of the highest scoring properties on their site will come on the market within the next 90 days.
The accuracy and what you can do with Leadflow is nothing short of amazing. While other agents are struggling to figure out where to market or how to get listings, you’ll have the inside track on who is most likely to sell. This allows you to concentrate your time and marketing dollars on the properties that are most likely to be listed.
Check out CoachingClues and RealEstateCoachRadio for this week to learn more.