Would you like more people to read your social media or blog posts? Mashable.com has some interesting insights into this challenge. After researching this issue, they outlined the three most popular social media posts that get the most attention from readers.

• “How to” posts
  For realtors, this could be “how to” buy your first home or get a good deal on a mortgage. It could also include staging tips, “how to” videos for preparing your home for summer or winter, or “how to” make your favorite summer dessert.
• Funny posts
  People love to laugh. There’s a reason cat videos and videos of people doing stupid things are so popular. Share something crazy that happened on a showing, funny local signs, of if you have a funny video you made, that works too.
• Recommendation lists
  For example, “The top ten places to save money in your town,” or “Five things you should know to keep your utility bills low this summer.”

Even if you don’t use social media much, these ideas can work well in a digital newsletter or even a postcard mailing program.