Spring Cleaning Time
In most places spring is in full bloom. It’s also the time where many people usually do some spring cleaning, but have you ever thought of cleaning up your referral database?
To do a spring cleaning on this list of people, eliminate anyone who has not sent business to you or with whom you haven’t been in contact with for the last two years. Also get rid of those you may have been mailing for 24-36 months and that have never been in contact with you.
In addition, what apps on your mobile device are you not using, but paying for? Cancel these, or if you have already paid for this year, go into the settings for the app and remove “auto renewal.”
Another way to approach this issue is to look on your credit card charges for numbers that end with 99 (cents or dollars). Those are often monthly or annual subscriptions. If you’re not using these services, get rid of them!
The bottom line is to stop spending your hard-earned commission dollars on technology as well as those who aren’t supporting your business. This creates the space for new and better business to arrive this spring.
Capitalize on Longer Days
It’s spring selling season and we’re heading for the longest days of the year. If you want to take advantage of the extra daylight, a great way to do it is with twilight open houses. People are out later, and kids are more likely to be playing outside. Weekday and/or sunset open houses are a great way to have your signs seen by more people.
If you hold a twilight open house, be sure you use 6-8 directional signs plus serve some sort of refreshments. This is one of the best ways to have your name visible in an area where you specialize. You’re also quite likely to meet a lot of those neighbors who are walking their dogs or out with their kids after dinner.
Spring Cleaning Time
Since the first quarter of 2025 is now history, now is an excellent time to review your production numbers. Are you hitting your goals? Is your income on track with your expectations?
If not, get out in the nice weather and hold weekday twilight open houses, connect with potential leads at sporting events by wearing your company attire, or even try door knocking. The basics still work.
Spring is also a great time to do a little house cleaning in your business. Get rid of anything that’s not working or is taking too much time with too little return.
Better yet, clear out those buyers who won’t buy and those unrealistic sellers won’t lower their price—fire them or refer them to another agent. Getting rid of them creates space for new, more motivated clients to come into your business. You won’t believe how good you’ll feel if you do.
Are You Wasting Your Mailing Budget?
If you’re paying for your “Just Listed” or “Just Sold” cards, it may be time to change your strategy. If you only send one “Just Listed” card to an area where you have a new listing, you’re probably wasting your money.
The reason? People don’t remember individual agent names very well. In fact, they’re much more likely to remember your broker’s branding because they see those signs and their advertising in more places.
Nevertheless, the old-fashioned idea of farming works provided you constantly put your name in front of your farm. You can do this by regularly mailing, hosting client appreciation events where you invite clients to “bring a friend,” and conducting first-time buyer and seller seminars. The best way to do this, however, is to obtain plenty of listings, post sold signs on those listings, and then send “Just Sold” postcards.
If you are only sending out a single “Just Listed” card, chances are you’re wasting your money because they’ll remember your broker, not you. Instead, budget to send out five “Just Sold” cards for every “Just Listed” card you send. People always want to know about the final sales price and a “Just Sold” card is the perfect way to get them to pick up the phone and call you to find out.
How to Get a Buyer Video Testimonial for Your Business
When it comes to selecting the right agent to represent them, most buyers and sellers search for testimonials. The most powerful testimonials are those on video. Here’s an easy way to get a powerful buyer
video testimonial on closing day.
When your buyer transaction closes, ask your buyers for permission to take a video of them as they unlock the front door and walk into their new home for the first time as owners. (One caveat—Check the property prior to closing to avoid any unexpected surprises.)
Once inside they’re inside the property, follow up by asking, “What was it about this home that motivated you to buy it?”
This type of testimonial shows that you have happy clients as well as that you found the right house best suited for their needs. Moreover, if they’re happy about their new home, they will probably thank you for all the work you did to close the transaction as well.