Are You Wasting Your Mailing Budget?
If you’re paying for your “Just Listed” or “Just Sold” cards, it may be time to change your strategy. If you only send one “Just Listed” card to an area where you have a new listing, you’re probably wasting your money.
The reason? People don’t remember individual agent names very well. In fact, they’re much more likely to remember your broker’s branding because they see those signs and their advertising in more places.
Nevertheless, the old-fashioned idea of farming works provided you constantly put your name in front of your farm. You can do this by regularly mailing, hosting client appreciation events where you invite clients to “bring a friend,” and conducting first-time buyer and seller seminars. The best way to do this, however, is to obtain plenty of listings, post sold signs on those listings, and then send “Just Sold” postcards.
If you are only sending out a single “Just Listed” card, chances are you’re wasting your money because they’ll remember your broker, not you. Instead, budget to send out five “Just Sold” cards for every “Just Listed” card you send. People always want to know about the final sales price and a “Just Sold” card is the perfect way to get them to pick up the phone and call you to find out.
How to Get a Buyer Video Testimonial for Your Business
When it comes to selecting the right agent to represent them, most buyers and sellers search for testimonials. The most powerful testimonials are those on video. Here’s an easy way to get a powerful buyer
video testimonial on closing day.
When your buyer transaction closes, ask your buyers for permission to take a video of them as they unlock the front door and walk into their new home for the first time as owners. (One caveat—Check the property prior to closing to avoid any unexpected surprises.)
Once inside they’re inside the property, follow up by asking, “What was it about this home that motivated you to buy it?”
This type of testimonial shows that you have happy clients as well as that you found the right house best suited for their needs. Moreover, if they’re happy about their new home, they will probably thank you for all the work you did to close the transaction as well.
Keep Your Technology Out of Your Bedroom
Keeping your technology out of your bedroom may sound like crazy advice. The question is, does your bedroom feel calm and relaxing? If you have an office, is it easy for you to work or is it filled with
distractions?
To sleep better while also being more productive when you’re working, the secret is to match the room you’re in with the type of energy best suited to the room. For example, your bedroom should be a place to feel happy, calm, and relaxed. If you work on your mobile device, computer, pay bills, or do other types of work in this area, you’re now bringing in a work energy into an area that is meant for rest and relaxation.
By the same token, if your work area is cluttered with family pictures and items that distract you from working, put them elsewhere. The bottom line is to keep your relaxation and your work areas separate. If you haven’t done this already, try it for two weeks. The results will surprise you!
How Dependable Are You?
Dependability is one of the most critical factors needed for real estate success. When an agent is dependable, you can count on them to do what they say they will do, show up on time for appointments, and to
follow-up on what they promise. They utilize their time wisely and keep focused on the job at hand.
When agents lack dependability, they lack effective time management skills, allow interruptions to disrupt important activities, and often fail to make good on what they promise. If you want more clients for your business, dependability is a must.
If you need to upgrade how dependable you are, a great place to start is by always leaving at least ten minutes early for every appointment. If you’re waiting for your clients, use that time to listen to informative podcasts, create a quick video to send to your clients about a timely topic, or send a short Facebook or Instagram post to one of your clients.
Who Is Closest to the Money?
Most agents respond to their clients on a “first-come, first-serve” basis.” A better approach is to focus your efforts on those clients who are closest to writing an offer or listing their property. Each week as part of your business evaluation, determine which clients are closest to either signing a purchase agreement or listing agreement.
Another way of putting this is to ask each day, “Who’s closest to the money?” Make these clients your highest priority.
By the way, if you have unrealistic sellers or buyers who are wasting your time, decide whether continuing to allocate time to them or referring them to someone else is the best strategy.