Are you still prospecting using the old 20th Century approach called, “Hunt ’em, tell ’em and sell ’em?”  One of the most important shifts you can make to succeed in today’s tough market is to shift to what is known as “give to get” marketing. This means that you provide value before you ask for business.

Let’s face it—clients do not want to be hunted down. Today, you must earn the right to do business with them by providing value first. Give-to get-marketing is about providing service, building relationships, and creating trust.

Whether it’s coaching a soccer team, doing charitable fund raising, or working at a food bank, it’s smart to give back to your community. Best of all, you may be surprised by how giving elsewhere in your life translates to more closed deals for your real estate business.