Have you recently produced a property listing video and shared it on your blog, website, or social media platforms? If so, did you incorporate your contact information, including your city, state, zip code, and phone number, as well as the street address, city, state, and zip code of the property itself?

Sadly, an estimated 40-50 percent of all listing videos omit the listing agent’s contact information. A similar proportion fail to provide the property address. Compounding the issue, nearly 90 percent of social media users view videos with the sound disabled.

Consequently, whether you create the listing video independently or engage a professional videographer, be certain to display your contact details visually and include them in the audio track, as Google searches both. Additionally, always feature the property’s street address, city, state, and zip code. Without these details in both the visuals and audio, prospective clients may struggle to get in touch with you.

To really optimize your results, consider tagging your videos for improved search outcomes.