Whether you’re posting a video to Facebook, Instagram, TikTok, or YouTube, many people view online videos without the sound, especially if they’re at work. In fact, estimates about how many viewers on Facebook listen to videos without using the sound have been as high as 90 percent.

The bottom line is that if you fail to have your name, phone number, city, and state posted on not only the video site, but embedded directly in the video feed of the video, not just the soundtrack, there’s no way that potential lead will be able to contact you.

Consequently, regardless of whether you shoot the video yourself or hire a videographer, be sure to include your phone number plus the property’s street address, city, state, and zip code embedded as a clear image in the video as well as on the site where the video is being hosted.

Using this approach in conjunction with tagging will make it easier for potential clients to find you. It will also help you improve your search engine results as well.