Most real estate ads read like a laundry list of the property’s physical characteristics or “features.” Features don’t motivate buyers to purchase. Instead, the decision to purchase is based upon the emotional benefits the buyer believes the property will provide.

To do a better job of marketing your listings, use your ads to paint a picture of the lifestyle. For example, “Relax on the patio overlooking the panoramic view,” “Unwind in the spa tub,” or “Snuggle up with a good book in front of the fireplace on a cold night.”

Since most Americans have hectic schedules, they are attracted to homes that allow them to escape the hustle and bustle. Use pictures and video to convey what the quiet (or bustling) lifestyle would be like if the buyers were to live there.