How do you decide what to do when you have a conflict between two appointments? Whenever you have a conflict, here’s a simple approach that shows you how to decide which appointment should have top priority.

1. 1. Your top priority must always be any client who has a property under contract. This is your money in the bank. It’s better to cancel a buyer appointment than it is to lose a deal that is already under contract.
   2. Your second priority is servicing your current listing inventory. These sellers have committed to work exclusively with you and deserve your highest degree of attention.
   3. Your third priority is warm seller leads. Listings are still the name of the game. If you must decide between a listing appointment and taking out buyers, the best bet is to go on the listing appointment.
   4. Your fourth priority is going on listing appointments and of equal importance, prospecting for new leads. Never miss your prospecting time unless you would have cancelled a listing appointment under the same circumstances.
   5. Buyer leads are your lowest priority.

There is one very big exception. A whopping 58 percent of all buyers own a property they are living in. Consequently, when you receive a buyer lead, always check if they own a property. If they do, contact them immediately—the reason? According to NAR, the first agent who meets with them face-to-face gets the listing 80 percent of the time. Make sure that agent is you!