Looking for a great “gift” that your clients will appreciate and can double as a terrific farming tool? If so, create an Annual Report. The idea is simple.

Here’s what to do:

• Print up the comparable sales for a specific area plus as much supporting data as practical.
• Obtain a nice binder and put an attractive community photo on the cover.
• Include a page with important local phone numbers.
• Put together a package of “gift” coupons from local vendors.
• Make sure your contact information is prominently displayed.

You’ll be surprised how many people will be looking for your “updated” report for next year as well as how many of them ask about a copy for friend, family member, or work colleague.