When you receive a low offer on one of your listings that is priced right, what’s your strategy? In many cases, the sellers may become angry with you for bringing them a low offer.

Here’s a simple way to keep the negotiation going forward when your buyer decides to submit an unrealistically low offer. This tactic is especially useful if the sellers are angry over how low the offer is.

Mr. and Mrs. Seller, I would have liked nothing better than to bring you a full price offer. However, the buyers have elected to write an offer that is substantially under your asking price. My experience has been that about half the time we can put these together if you will write a counteroffer and continue the negotiation.

I’ve used this script numerous times and about half the time, you will be able to put the deal together provided there aren’t other competing offers.