A recent study provides some insight as to why so many businesses fail. A leading research firm asked 1,000 people what they want from life and received the same answer from 97% of them. The answer was, “I don’t know.” In other words, most people are missing the level of clarity needed to be really successful in their business. To unleash your business success, identify the most important things that your working does for you emotionally. For example, it may be pay for food for your family or help you to care for an ailing parent. It’s also important to identify the fun things being successful will let you do. The emotional reasons will provide much of the drive you will need to succeed.