A recent study provides some insight as to why so many businesses fail. A leading research firm asked 1,000 people what they want from life. They received the same answer from 97 percent of them: “I don’t know.”

In other words, most people are missing the level of clarity needed to be successful in their business. If you want to grow your business, begin by identifying the most important things that you’re working does for you emotionally. For example, it may be pay for food for your family or help you to care for an ailing parent.

It’s also important to identify the fun things being successful will let you do. Knowing your most important emotional reasons for being in the business is the secret to powering the drive you need to succeed.