Just Listed or Just Sold—Which is More Important?
Many agents spend a lot of their print marketing budget on Just Listed cards. 
Given how tough the market still is in many places, a better strategy is to send out more Just Sold Cards. In fact, Alan Dalton recommends that you send out ten times as many Just Sold cards as compared to Just Listed cards. Potential sellers don’t want listing agents—they want agents who can get their listings sold. Sending out Just Sold cards show that you’re an agent who gets the job done.
Overcome Your Fear of Rejection When Prospecting
If you want to make prospecting easier as well as more fun, treat it like you would any other game. Understanding the rules and knowing what strategies to apply in each situation is what will allow
you to win. Not knowing the rules will undermine your success.
A great analogy is a game of cards. For example, there are 52 cards in the deck—your job is to find the 4 aces that will do business with you now or in the future. There’s nothing wrong with the other 48 “cards”—they’re just not what you’re looking for right now.
Consequently, when someone says “No,” just remind yourself this person is a “discard” not an “ace.” In contrast, search for and “save” your aces—they’re the ones who put the “pot” of money in your pocket.
Ways to help your community after a disaster
Real estate agents are in a unique position to serve their community after a natural disaster or crisis. Coni Meyers, a Crisis Management Strategist talks with Bernice Ross, CEO BrokerageUp.com and RealEstateCoach.com about different ways that a real estate agent can step in and become the hero in their neighborhood.
Take a “should” vacation
Today’s working smarter tip deals with taking a vacation, but it’s not to a physical destination. Instead, it’s a vacation from a word that generally keeps us from taking better care of ourselves. For the next couple of weeks, take a vacation from using the word, “Should.”
People often use the word “should” to manipulate others or to motivate themselves through guilt. For example, you might say, “I should spend more time with my family” or “I should be working instead of taking time off.” In each case, the word should creates a sense of guilt about what you are not doing.
To take a should vacation, use the phrase, “I choose” instead. For example, “I choose to work” or “I choose to be with my family.” Using the word “choose” puts you in charge of the decision making process rather than creating “guilt” over what you “should” be doing.
A Key Factor in Real Estate Sales Success
To succeed in real estate, you must have a thick skin. When everything is falling apart, the agent who has emotional resilience stays calm and relaxed. Rather than letting the stress get to them,
emotionally resilient agents don’t allow difficult clients or crazy situations to get the best of them. When things go wrong, they keep moving forward rather than dwelling on the negative.
To increase your emotional resilience when facing a problem, write down all the possible action steps you could take to address the problem. Even if you hate every option, choose the one that will yield the best results and then implement it. You gain nothing by beating yourself up or continuing to replay it over and over in your head. It only sustains your stress and makes you less effective for even longer.
Everyone fails. The question is how quickly will you get up and try again. The sooner you do it, the more resilient you will be and the less stress you’ll have!