Never Take the Gift of Today for Granted

by | Apr 11, 2022 |

 

Recently, a dear friend lost her cousin who had gone out to help a friend change his tire on the interstate. He was killed by a semi who hit him and kept on going.

The same day, two of our neighbors couldn’t make a dinner we had planned. Four couples who were their long-time friends were on their dream trip to Australia. While the four women went shopping, the guys were heading out to an island to do some scuba diving. Their plane crashed and all four men were killed. Our friends were devastated, however, we can’t even begin to comprehend what those four widows were experiencing.

Often we get busy and forget to take the time to express our love and appreciation to those who matter most to us. Losses like the ones above are an important reminder to never take the gift of today or those we love for granted.

 

 

 

 

 

Help Your Sellers Stage Their Property More Effectively

by | Apr 4, 2022 | , ,

 

Every agent knows that staging a house can make a huge difference in the selling price as well as how long it will stay on the market. The challenge is many sellers become so overwhelmed by the process that they find it difficult to know where to start. Here’s how you can help.

As you walk through each room of the house, make a list that divides the staging process into one of three categories:

  • The first category is, “Necessary changes that you really must make.”
  • The second category is, “You really ought to.”
  • The third is “Desirable changes.”

This approach allows the sellers to focus on the priority items rather than getting derailed handling issues that are less important.

Do You Include the Address in Your Listing Ads?

by | Mar 29, 2022 | ,

 

Here’s a quick question for you—when you post your listings online, do you include the address? In the past, it’s been common practice for many agents to omit the address from their listings so that any buyer or seller leads will contact them to get the address.

If you’re in the habit of advertising your listings without the address, you may want to rethink your decision. According to Zillow’s research, here’s what their data show about what happens when you post your listing online, in print, or some other advertising venue and you don’t include the address.

  • Consumers skip over listings that don’t have addresses.
  • By leaving off the address, you don’t allow various geo-location mapping programs to help people find their way to your listing.
  • This also means your listings do not display properly on many of the mapping-based types of software that consumers constantly use.

So, here’s the bottom line: put your addresses on your listings. Failure to do so can cost you a substantial number of potential client leads.