Four ChatGPT Marketing Tips
I asked ChatGPT to locate the four best marketing tips it could find for realtors. Here’s what it found:
- Leverage the power of social media platforms like Instagram and Facebook to showcase property listings with high-quality visuals and engaging storytelling, increasing your reach to potential buyers.
- Utilize video marketing, including virtual tours and drone footage, to provide an immersive and interactive experience for potential buyers, setting you apart from competitors.
- Build a strong online presence with a professional, easy-to-navigate website that highlights your expertise, showcases client testimonials, and offers valuable resources for buyers and sellers.
- Establish yourself as a local expert by providing informative content through blog posts, podcasts, or webinars on the latest market trends and community highlights, fostering trust and credibility with your audience.
***
Stay tuned next week for a special two-part article called “The Most Important Condo Column You’ll Ever Read.” Detached/site condominiums are everywhere, yet most agents, appraisers, lenders, and MLSs don’t have a clue as to what these are. As a result, these are being misrepresented by agents, they’re being inaccurately disclosed on state mandated disclosure forms, on appraisals, by lenders, on the MLS, and even by the local property tax authorities. We’ll have both columns in next week’s special edition.
Are You Sick and Tired of All Those Ads, Cookies, and Trackers?
Unless you’re using Duck-Duck-Go, you’re getting hundreds of thousands of ads, cookies, and trackers placed on you every single year. This wastes tremendous amounts of your time as you wait for these ads to upload as well as waiting for all the pop-up ads that follow you from site to site. Moreover, these ads, cookies, and trackers increase your risk for identity theft or being hacked.
There’s a simple solution to get rid of up to 98-99 percent of these ads and tracking cookies. Go to Brave.com and download their browser. This site was started by the founder of Mozilla, the company that created Firefox. I’ve been using
Brave for 2.5 years and my current stats are:
- 2,035,051 trackers and ads blocked (that’s 2,236 per day).
- 95.90 GB bandwidth save on my computer.
- 1.18 days (24 hours per day) in time saved.
You’ll love seeing up to 98 percent of all those annoying ads and tracking cookies disappear, especially those on Facebook.
Take Brave.com for a test drive. You’ll be glad you did!
Get More Bang for Your Marketing Buck
Top producers consistently report that the bulk of their business comes from their referral database. In fact, the latest NAR Profile of Home Buyers and Sellers says that 57 percent of all closed transactions came from the agent’s sphere,
past clients list, or referrals.
Nevertheless, many agents continue to spend a huge percentage of their marketing dollars developing new sources of business rather than strengthening their existing referral database.
So, here’s the bottom line: to be more profitable, focus on building referrals from your existing sphere of influence. This means putting well over half your time and your money into developing leads from these sources. It takes less time and it almost always yields results.
“FORD” Sells Houses
Here’s a blast from the past that still works equally well today as it did back in the last century.
It’s called “FORD” and it helps you create the connections that sell houses. What does FORD stand for?
- The “F” is for family: ask them not only about their family, but their pets as well.
- The “O” is for occupation: discover how they got started in their present occupation plus other types of jobs they may have had in the past.
- The “R” is for Recreation: what do they do at home for fun? What types of recreational activities do they engage in outside their home. Are they avid golfers, soccer fans, runners, etc.
- The “D” is for dreams: What are their long-term goals or do they have a dream house sometime in the future?
Finding out what matters most to both leads and current clients is the best way to build and maintain the strong connections that result in future business for you. Remember, “FORD” sells houses.
How to Attract Your Ideal Client
Would you like to attract better quality clients? If so, here’s a simple tip. Write down at least two pages of characteristics of your ideal client, right down to the details of the kind of clothes he or she wears. Having clarity about what you
want to attract is crucial to finding your ideal client.
Next, go back through your list and put a check mark next to each of the characteristics that describes you personally. The closer your personal characteristics are to those of your ideal client, the more likely you are to attract that perfect client for your business. As the Law of Attraction says, “You attract who you are.”