Off to Real Estate Connect in New York City
Real Estate Connect in New York City promises to one of the most important events of the year. AI is transforming every part of our business and one of the founders of ChatGpt will be on stage with Brad Inman to discuss the
ramifications of this rapidly evolving technology.
Another major topic will be the commission lawsuits. I just finished a rather scathing article for Inman which I hope will run next week. (It will be in the next edition of RealClues.) As of January 17, another copycat lawsuit was filed naming 36 defendants in California including many of the largest brokerages in the state, all the MLSs in the areas in which the plaintiffs did business, as well as CAR and a number of local associations.
The rest of the agenda looks amazing, and I am happy to announce that Kenya Burrell-Van Wormer and Kat Winston who were featured in last week’s RealClues will also be on the main stage at Connect.
Of course, one of the best things about being in the Big Apple is that next week is restaurant week—looking forward to sampling some of the best of the best food in Manhattan.
Seeking the Next Gen of Innovation
While we don’t generally cover a lot of “Proptech” and “Fintech” in RealClues, my good friends Kenya Burrell-Van Wormer and Katherine (Kat) Winston who are part of our Awesome Females in Real Estate Conference, are venturing into
the VC space. Their primary goal is to help the “underrepresented, underestimated, and underutilized” entrepreneurs, realtors, and innovators who have a great idea that can benefit the real estate industry and take that idea to market.
What’s especially remarkable about what they’re doing is that they are the first women of color to venture into this space.
If you or someone you know has a great idea that could help agents, lenders, MLSs, or other companies that serve the industry, please share this article with them. It could be a win-win for both that person and our industry.
Personally, I hope you will join me in wishing Kat and Kenya tremendous success.
Four Buyer Criteria Every Buyer Should Meet
When you get a buyer lead, do you immediately schedule an appointment to take them out? If so, here’s a great change to make in your business for 2024 that will help you to close more deals with less work.
Before you ever put a client in your car, make sure that they have met the four criteria below: 
- They have a pre-approval letter or agree to immediately speak to a mortgage professional to obtain one.
- You have interviewed them about what they’re looking for in a property and that you are clear not only on the features they want, but their lifestyle and what matters most to them.
- They have signed an Exclusive Buyer’s Agreement that states they agree to work with you exclusively. If they haven’t done so, at least have them sign your state’s required Agency paperwork for you to represent them as a buyer.
- They must also have the right “DNA”—the desire, need, and ability to purchase in the next 30-60 days.
If they don’t meet each of these criteria, there’s a good chance they’re not serious about buying. Don’t waste your time!
Happy New Year—It’s Time to Roar for 2024!
2023 is history and it’s time to start with a fresh page in 2024. If you want to hit your production goals, here’s an important secret. Review your revenue goals and your progress towards those goals at least once daily. If you’re falling behind, take immediate steps to ramp up your lead generation until you’re back on track.
Also, here’s a great tip for attracting more clients: clean your office, your closet, or any place where there is too much stuff. You could also tackle getting rid of your undeleted emails. It makes no difference where you start.
The reason? One of the principles of attraction is that you cannot attract new business (or anything else you want for that matter) unless you have room in your life for it. Cleaning your closet, your office, your garage, or even your email works! Try it and see for yourself.
Happy New Year and as Brad Inman put it in a recent column “It’s time to ROAR in 2024!”
Our Holiday Wish for You
This is our last blog post for 2023. We are extremely grateful for your readership and support. We sincerely hope that RealClues has helped you to have a better business and personal life over the last year.
As we look forward to 2024, if each of us can bring a ray of sunshine into one person’s day each day, what a wonderful gift that would be for both that person, but more importantly, for you as well.
Wishing you and yours the very best this holiday season and we’ll be back on January 2, 2024 ready to hit the ground running.
Happy Holidays to and may your 2024 be your best year ever!
