RealEstateWealthForWomen.com Launches this Week at WomanUP!
Although we’ve had a header on RealClues about RealEstateWealthForWomen.com for several months, our formal launch is this week at the California Association of Realtors WomanUP! conference.
This month I’ll be running a series of at least six different investment articles on RealClues as we do our launch. Monday’s interview with Kurt Carlton provides a wealth of valuable insight you will need to thrive in this emerging market where 25 million homes (20 percent of our housing stock) will require major repairs before they can be placed on the market for sale.
Last week’s article on Leadflow AI Agent (which is also included in today’s newsletter) shows you how to tap into the investor market and generate plenty of new listings by locating potential sellers long before they show up on Zillow or Realtor.com.
This is the future of real estate—Leadflow AI Agent to put you in front of sellers who are most likely to list in the next 90 days and to also help locate rehab (wholesale) inventory for the investor market. Kurt Carlton says most of the 200,000 investor clients who use his site are more than happy to list their new flip or rehab with the agent who brought them the deal in the first place. It’s time to get ready to take advantage of it!
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The AI that Will Be Your Next New Bestie When It Comes to Lead Generation
Let’s face it. Listings are hard to come by right now and the competition is intense. While you can certainly pay 30-40 percent of your commission for one curated lead from Zillow or one of the other lead generation companies, that’s no
longer necessary.
There’s a new player on the block that brings an entirely different approach to listing lead generation. Realeflow.com is the top investment lead generation tool on the investment side of the industry.
On April 30, 2024, they launched Leadflow.com. It is designed specifically to help you take more listings by getting to sellers long before any other agents. Leadflow has over 160 billion data points that it uses to make its predictions about who is most likely to sell in the next 90 days.
If you’re paying a lead generation company, realtor.com, Zillow, or any other company for leads, you need to take a hard look at what Leadflow.com is offering for $199.00 per month. Most importantly, approximately 16-20 percent of the highest scoring properties on their site will come on the market within the next 90 days.
The accuracy and what you can do with Leadflow is nothing short of amazing. While other agents are struggling to figure out where to market or how to get listings, you’ll have the inside track on who is most likely to sell. This allows you to concentrate your time and marketing dollars on the properties that are most likely to be listed.
Check out CoachingClues and RealEstateCoachRadio for this week to learn more.
A Winning Low Offer Strategy
When you receive a very low offer on one of your listings that is priced right, what’s your strategy? In many cases, the sellers may become angry with you for bringing them a low offer. The question is, how will you handle it?
If your sellers become angry over a low offer that you or another agent has written, here’s a tried-and-true script that works like charm:
Mr. and Mrs. Seller, I would have liked nothing better than to bring you a full price offer. However, the buyers have elected to write an offer that is substantially under your asking price. My experience has been that about half the time we can put these together if you will write a counteroffer and continue the negotiation.
This approach almost always works, but what do you do when it doesn’t?
If your sellers are really angry and they never want to hear from the buyers again, you can always suggest that they counter the buyer over asking price. I’ve had two occasions where the sellers did exactly that. My clients were actually gleeful about giving the buyers a taste of their own medicine. Keep in mind, however, the best course of action is to keep them at the negotiation table.
Setting Priorities: Who’s Closest to the Money?
Most agents respond to their clients on a first come, first serve basis. A much smarter strategy is to focus your efforts on those clients who are closest to writing an offer or listing their property.
To do this, at the beginning of each week, ask the following question: “Of all the leads and clients that I’m working with, who is closest to the money?” In other words, which clients are most likely to list or buy a house?
Tracking who is closest to the money is also smart way to sort through your daily activities. If you have a deal that may be falling apart, it is more important than taking out new buyers. The transaction problem must be your highest priority. If you have to cancel the buyer appointment, so be it.
Once you identify your top priorities, focus your efforts there. Also, if you have unrealistic sellers or buyers who are wasting your time, decide whether allocating time to them or referring them to someone else is the best strategy.
How to Overcome the Fear of Rejection When Prospecting
Do you put off prospecting activities because you fear being rejected? If so, you’re not alone! Here’s a quick tip to help you move past your fear and into the habit of regular prospecting activities.
A great analogy to use is a game of cards. For example, there are 52 cards in the deck—your job is to find the 4 aces that will do business with you now or in the future. There’s nothing wrong with the other “cards”—they’re just not what you’re looking for right now.
Consequently, when someone says “No,” just remind yourself this person is a “discard” not an “ace.”
In contrast, search for and “save” your aces—they’re the ones who put the “pot” of money in your pocket.