What is one of the best ways to have your marketing go viral? A happy customer who tells everyone they know about your services.

How do you get happy customers? Three great strategies include:

• Promise less than you know you can deliver and then deliver more than you promise.
• Respond promptly to their inquiries throughout the transaction. Even better, anticipate what they want and provide before they even ask.
• Go the extra mile—take their dog to doggie day care on moving day, remember their birthdays and anniversaries, and always remember to stay in touch after your transaction closes.