Would you like to dominate the competition in your market? If so, the first step is to find out as much as possible about how your competitors market their services. In other words, you need to understand your competitors’ strengths and weaknesses, as well as how to best compete against them. Here’s what to do:

• Visit your competitors’ websites to learn what services they offer and exactly how they are different from the services you offer.
• Look at their print and digital advertising including as many of their brochures, mailers, and other marketing materials as possible.
• Identify what you and your company do that they don’t do. These are points to discuss on your listing presentation.
• Also identify what they do that you and your company does not do. Determine if you can add any of these services to the services you offer.
• Ideally, you want to offer everything that each of your competitors provides and at least two other services they don’t provide.
• Create a checklist of the services you provide and place a red checkmark next to services not provided by your competitors.

Give this to the sellers on your next appointment. Very few agents do this and it’s great way to make sure that you win the listing.