Here’s a great tip if you’re doing post card marketing. Many agents spend a lot of their print marketing budget on Just Listed cards. Given how tough the market still is in many places, a better strategy is to send out more Just Sold Cards. In fact, Alan Dalton recommends that you send out ten times as many Just Sold cards as compared to Just Listed cards.

Potential sellers don’t want listing agents—they want agents who can get their listings sold. Sending out Just Sold cards show that you’re an agent who gets the job done.