Would you like more people to read your social media or blog posts? Mashable.com has some interesting insights into this challenge. After researching this issue, they outline the type of social media posts that get the most attention from readers.

• The first type is a “how to” post. For Realtors, this could be how to buy your first home or get a good deal on a mortgage.
• The second type is a funny post. People love to laugh.
• Finally, people enjoy lists of recommendations such as “The top ten places to save money in your town” or “Five things you should know to keep your utility bills low this summer.”

Even if you don’t use social media very much, these ideas also work well in blogs, newsletters, and postcard mailing programs.