Here’s a blast from the past that still works equally well today as it did back in the last century.
It’s called “FORD” and it helps you create the connections that sell houses.  What does FORD stand for?

• The “F” is for family: ask them not only about their family, but their pets as well.
• The “O” is for occupation: discover how they got started in their present occupation plus other types of jobs they may have had in the past.
• The “R” is for Recreation: what do they do at home for fun? What types of recreational activities do they engage in outside their home. Are they avid golfers, soccer fans, runners, etc.
• The “D” is for dreams: What are their long-term goals or do they have a dream house sometime in the future?

Finding out what matters most to both leads and current clients is the best way to build and maintain the strong connections that result in future business for you. Remember, “FORD” sells houses.