When you take a listing, have you ever thought of putting together a profile of who your “ideal buyer” might be for a property? The law of attraction says, “Have clarity about what you want to attract.” Thus, when you take a listing and you’re putting together your marketing, ask yourself, who would be the perfect buyer for this property?

For example, if you have a first time buyer property, the ideal buyer is probably renting a nice apartment in the same area. On the other hand, if you have a five bedroom house in an area with great schools, look for buyers living in a large home, possibly in a neighboring area where the schools aren’t as good. Once you have identified the right target market for your listing, make sure your marketing materials focus on the lifestyle of the potential buyers you are attempting to reach.