In today’s hypercompetitive market, target marketing is more important than ever. The goal is to make your print and web marketing efforts fit the lifestyle of the specific niche you are serving.

For example, if you’re marketing to first time buyers, you don’t want your luxury real estate clients visiting a site that is all about entry-level properties. Your luxury clients will search elsewhere.

The best way to determine which niches make the most sense for you is to look at your production. Identify the top two niches that produced the most income for you. Make expanding these niches a priority and be sure that your marketing materials match the niche you want to serve.