Here’s a quick question for you—when you post your listings online, do you include the address? In the past, it’s been common practice for many agents to omit the address from their listings so that any buyer or seller leads will contact them to get the address.

If you’re in the habit of advertising your listings without the address, you may want to rethink your decision. According to Zillow’s research, here’s what their data show about what happens when you post your listing online, in print, or some other advertising venue and you don’t include the address.

• Consumers skip over listings that don’t have addresses.
• By leaving off the address, you don’t allow various geo-location mapping programs to help people find their way to your listing.
• This also means your listings do not display properly on many of the mapping-based types of software that consumers constantly use.

So, here’s the bottom line: put your addresses on your listings. Failure to do so can cost you a substantial number of potential client leads.