A Secret Way to Score Points with Luxury Buyers and Sellers
A substantial proportion of luxury clients are into collectibles. It might be wine, rare books, Civil War guns, or a host of other items. When you work with luxury clients, be sure to ask if they enjoy collecting any particular type of item. If the answer is “yes,”...An Unusual Way to Attract More Clients
Like an old electricity guzzling refrigerator, there are certain aspects of our environment that soak up your energy for no really good reason. For example, is your garage or attic packed with things you no longer use? How about your closet? If so, these items are...Why multilingual marketing is key today
Listen to this discussion about international real estate trends and why multilingual marketing is so important today. Learn where Americans are buying internationally, and the top countries buying in the USA. With Bernice Ross, CEO BrokerageUp.com and...Just Listed or Just Sold—Which is More Important?
Many agents spend a lot of their print marketing budget on Just Listed cards. Given how tough the market still is in many places, a better strategy is to send out more Just Sold Cards. In fact, Alan Dalton recommends that you send out ten times as many Just Sold cards...
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