If someone were to ask you, do you ever call your clients or someone else’s clients names, most agents would say, “I would never do that!” 

Nevertheless, how many times have you heard another agent describe a buyer or seller as being “greedy,” “a bottom feeder,” or a “low baller?”

If you have ever used any of these words when negotiating, you are probably creating a serious roadblock that could result in losing the deal. So, what should you do instead?

First, avoid using these terms. Instead, remove your judgment by simply stating:

My buyers have elected to make an offer substantially under the asking price.

There’s no need to justify or explain. Be sure to follow up by also saying,

About 50 percent of the time, we can put these deals together. Let’s keep the negotiation going to see if this is part of that 50 percent that will ultimately close.