I asked ChatGPT to locate the four best marketing tips it could find for realtors. Here’s what it found:

1. Leverage the power of social media platforms like Instagram and Facebook to showcase property listings with high-quality visuals and engaging storytelling, increasing your reach to potential buyers.
2. Utilize video marketing, including virtual tours and drone footage, to provide an immersive and interactive experience for potential buyers, setting you apart from competitors.
3. Build a strong online presence with a professional, easy-to-navigate website that highlights your expertise, showcases client testimonials, and offers valuable resources for buyers and sellers.
4. Establish yourself as a local expert by providing informative content through blog posts, podcasts, or webinars on the latest market trends and community highlights, fostering trust and credibility with your audience.

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Stay tuned next week for a special two-part article called “The Most Important Condo Column You’ll Ever Read.” Detached/site condominiums are everywhere, yet most agents, appraisers, lenders, and MLSs don’t have a clue as to what these are. As a result, these are being misrepresented by agents, they’re being inaccurately disclosed on state mandated disclosure forms, on appraisals, by lenders, on the MLS, and even by the local property tax authorities. We’ll have both columns in next week’s special edition.