Seeking the Next Gen of Innovation


While we don’t generally cover a lot of “Proptech” and “Fintech” in RealClues, my good friends Kenya Burrell-Van Wormer and Katherine (Kat) Winston who are part of our Awesome Females in Real Estate Conference, are venturing into the VC space. Their primary goal is to help the “underrepresented, underestimated, and underutilized” entrepreneurs, realtors, and innovators who have a great idea that can benefit the real estate industry and take that idea to market.

What’s especially remarkable about what they’re doing is that they are the first women of color to venture into this space.

If you or someone you know has a great idea that could help agents, lenders, MLSs, or other companies that serve the industry, please share this article with them. It could be a win-win for both that person and our industry.

Personally, I hope you will join me in wishing Kat and Kenya tremendous success.

Four Buyer Criteria Every Buyer Should Meet


When you get a buyer lead, do you immediately schedule an appointment to take them out? If so, here’s a great change to make in your business for 2024 that will help you to close more deals with less work.

Before you ever put a client in your car, make sure that they have met the four criteria below:

  1. They have a pre-approval letter or agree to immediately speak to a mortgage professional to obtain one.
  2. You have interviewed them about what they’re looking for in a property and that you are clear not only on the features they want, but their lifestyle and what matters most to them.
  3. They have signed an Exclusive Buyer’s Agreement that states they agree to work with you exclusively. If they haven’t done so, at least have them sign your state’s required Agency paperwork for you to represent them as a buyer.
  4. They must also have the right “DNA”—the desire, need, and ability to purchase in the next 30-60 days.

If they don’t meet each of these criteria, there’s a good chance they’re not serious about buying. Don’t waste your time!

Happy New Year—It’s Time to Roar for 2024!


2023 is history and it’s time to start with a fresh page in 2024. If you want to hit your production goals, here’s an important secret. Review your revenue goals and your progress towards those goals at least once daily. If you’re falling behind, take immediate steps to ramp up your lead generation until you’re back on track.

Also, here’s a great tip for attracting more clients: clean your office, your closet, or any place where there is too much stuff. You could also tackle getting rid of your undeleted emails. It makes no difference where you start.

The reason? One of the principles of attraction is that you cannot attract new business (or anything else you want for that matter) unless you have room in your life for it. Cleaning your closet, your office, your garage, or even your email works! Try it and see for yourself.

Happy New Year and as Brad Inman put it in a recent column “It’s time to ROAR in 2024!”

Our Holiday Wish for You


This is our last blog post for 2023. We are extremely grateful for your readership and support. We sincerely hope that RealClues has helped you to have a better business and personal life over the last year.

As we look forward to 2024, if each of us can bring a ray of sunshine into one person’s day each day, what a wonderful gift that would be for both that person, but more importantly, for you as well.

Wishing you and yours the very best this holiday season and we’ll be back on January 2, 2024 ready to hit the ground running.

Happy Holidays to and may your 2024 be your best year ever!

Are You Prepared for a Computer Meltdown?


On my way back from speaking at Triple Play (the New Jersey, New York, and Pennsylvania Association of Realtors Annual Conference), I had a catastrophic fail on my computer. Apple looked at it, said they couldn’t resurrect it, and gave me the card for a company that might be able to restore my hard drive and save my data (it could cost up to a $1,000 or more).

What would you do if this happened to you? I have my articles backed up on a site called Authory, some of my most important data on my Macbook Air that I bought for travel, but my videos, training power points, and audios are not on that device due to its limited storage capacity.

I used to back things up on a hard drive, but they didn’t work with the Thunderbolt C computers, so I stopped doing it.

I walked out from Apple having to wait until the end of 2023 to get a new Macbook Pro and a hard drive to back up my files in the future. I’m still up and running with my Macbook Air, so you’re at least getting a newsletter this week.

The good news was that I have been paying for BackBlaze. When I logged on to their site, all the files I needed were there—it was over one terabyte of data (1,000,000 megabytes). I could download individual files as I need them and they had a zip drive solution, but I had way too much data to retrieve using any of those options.

I was happily surprised to find that they could send me a hard drive for $189.00 plus tax with all my data. Best of all, once I downloaded it, I could keep the drive or return it to them for a refund.

If you’re not subscribed to an online backup system, you need to do so NOW. You never know when a small problem can wipe out your contacts and all your other important data.

Also, get in the habit of backing up your device on an external drive at least weekly, because even the best cloud backups don’t always work 100 percent of the time. This is incredibly important if you’re now using videos or audio podcasts in your marketing because they take up so much space.

It’s a pain to get everything transferred and a new computer set up, but not nearly the disaster it would have been for me without BackBlaze.