Halloween can be one of the most fun days of the year. It can also be one of the best opportunities to get plenty of fun posts for your social media pages, especially on Instagram. Here are some quick ideas to build traffic on your social media sites over the next week.

• Drive through your market area and photograph the properties with the most unusual Halloween decorations. Post the top 3-5 best decorated yards on your Facebook, Instagram, and Twitter pages and then ask the people to vote on their favorites.
• Visit a pumpkin patch and photograph the biggest, the strangest, and the funniest looking pumpkins you can find and post them on Instagram. You can also take short videos to post on both Instagram and YouTube.
• Hold an open house with pumpkin pie and/or pumpkin lattes.
• Conduct a pumpkin decorating event for the kids of your past clients. Supply the pumpkins, colored pens, and easy decorations to stick on the pumpkin (no carving please). Be sure to provide Halloween themed refreshments for everyone who attends.

The idea is to have fun and make people laugh—that’s what will drive plenty of likes on your timeline and it’s a great way to remind people that you’re in the real estate business.