Who's the Best Person to Sell My House?
Agents and Managers:
Knock out your listing competition!
Who's the Best Person is
a 50-page guide to choosing the best person to represent the seller.
If you are committed to providing the best to your sellers, order today.
Here are a few ways to use Who's the Best Person to gain more
listings and defeat competitors:
1. Customize the back of each copy of WTBP with your name, phone
number, and company logo using your company label. (Any printer
can easily create a label for you with your personal information.)
2. Prepare a list of your Personalized Premium Marketing Plan
using the tables in Who's the Best Person. All you have to do
is to check off the services that you provide in the booklet
or you make a separate list that you include on your stationery.
Remember, the people you are competing against are not usually
very good at describing their value proposition. In fact, most
are unable to explain anything more than "We discount."
4. Use the strategies outlined
in Waging War and make that listing yours!
5. Who's the Best Person is also a terrific tool for converting
FSBOs (it gives 29 key decisions each FSBO must face. If that
doesn't scare them, you don't want to work with them anyway.)
It's also great for helping owners of expired listings understand
why their property did not sell. Most importantly, Who's the
Best Person is a tool that you can use on every listing presentation
since it helps you to clearly distinguish your services from
those provided by competitors.
A New Strategy for Converting More FSBO Listings
One of the best strategies for converting FSBOs is to
use what is known as an "Oh-by-the-Way Kit." The strategy is
to avoid asking the seller for the listing. Instead,
your goal is to earn the right to receive the seller's referral
business by providing them with tools that can help them sell
their property. Click here to read the complete article in PDF format.
Learn how to capture expired listings at a full commission.
The full service side of the business has allowed companies
with so-called new business models to define
real estate services as being exclusively about commissions.
The constant blitz of advertising saying, "We charge less!" has
lead many consumers to focus only on price rather than value. Click here to read the complete article in PDF format.