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Resource Center : Articles :
"Doing Business by Telephone: A New Twist"
by Bernice Ross, Ph.D., MCC and Byron Van Arsdale, MCC
With all the new regulations impacting telemarketing, you may be looking for a different
way to use the phone in your business. With businesses looking for other alternatives to
travel, teleconferencing either by regular phone or by videoconference is now the hot way
to hold meetings. If you have never considered how leasing your own teleconference line
could benefit your real estate business, here are seven great ways to use teleconferencing
to strengthen your customer service as well as to prospect in an entirely new way.
(To obtain information on where to obtain the best price on teleconference lines for up
to 25 people send an email to teleconferencerental@teleclass4u.com or click on
http://www.TeleconferenceLine.com.
Each caller pays their own long distance fees to call Nevada where the lines are located).
- If you're working with relocation clients, a teleconference call allows your
homesick clients a chance to have a "virtual" reunion with up to 25 friends and
family members back at home. If any of your clients are stuck at home and feeling
lonesome, it's also a great way for them to link up with their support system in their
old town. This is a great way to provide a service and keep your name in front of
prospects and clients.
- If you're presenting an offer by phone to owners in two or more different locations,
the teleconference technology is a simple way to link up all the parties. This is
especially useful when there is a divorce or some other type of conflict going on
between the parties where putting them in the same room together is a poor idea.
Because the parties hear only the voice (they miss all the "dirty looks") there
is a greater probability the negotiation will go smoothly.
- If there is a transaction problem where you need to have more than three people
on the call simultaneously, a teleconference line is the simplest way for them to
connect. It also lessens the possibility of conflict for the same reasons mentioned in #2.
- Use teleconference lines for "First Time Buyer Seminars." Have a lender, a title
person, and escrow/closing agent on the call. This is great PR for all involved and
allows potential buyers to ask questions about all aspects of their first purchase.
You can reference the calls in your prospecting materials and during your open houses.
- Give your clients a "gift" of a one-hour teleconference call to hold family reunions
at the holidays or on a monthly basis. This is a great way for them to "get together"
with family members who may not be able to travel. It's also an excellent way to show
your appreciation.
- Use the teleconference line for "client appreciation events." You may want to
invite a guest speaker who would be of interest to those with whom you do business.
Some examples of people to invite include people from the National Speakers'
Association who can speak on a wide variety of topics, Certified Financial Planners,
an expert of trusts and probate, or a representative from the mortgage industry to
discuss interest rates and when is the best time to refinance.
- Form your own mastermind group. Many of the high-priced speakers on the real
estate circuit use this technique to gather great ideas from agents working in the
field. Link up associates from your office with agents from other non-competing
areas. Not only is this a great way to surface new ideas for building your business,
it's also an excellent way to create an on-going flow of referrals.
These are just a few of the ideas that can be used with your own teleconference line.
If you are concerned about the price, why not get a couple of other agents to split
the cost or ask your broker to consider getting one for the entire office? A
teleconference line is one of the few methods of prospecting that allows you to
both deliver a service (or gift) and stay in personal contact with prospective,
existing, and past clients.
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Bernice Ross, Ph.D. and Byron Van Arsdale own and operate www.RealEstateCoach.com,
the most comprehensive source for training and coaching via telephone in the real estate
industry. If you enjoyed this article, sign up for our complimentary newsletter, Real Clues
on our web site at www.RealEstateCoach.com. While you're visiting our site, check out our
training and coaching programs as well as over 200 pages of ideas on how to have a great
life and a great business.
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