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2017 Speakers and Presenters



Bernice L. Ross, Ph.D and CEO RealEstateCoach.com

Bernice L. Ross photoNationally syndicated columnist, author, trainer, and speaker, Bernice Ross couples her expertise as a Master Certified Coach with 30 years of real estate sales experience. With over 1,000 published articles and five books to her credit, Inman News called Bernice “America’s top real estate coach.”

During her tenure as Executive Director of Training for the 4,000-agent Prudential Jon Douglas Company, the company was the top producing company per agent in the United States. Her training programs have been white-labeled by Keller Williams, United Real Estate, plus the Alabama, California, Iowa, and Texas Associations of REALTORS ®. In addition to her sales experience, Bernice holds the rank of Professor Emeritus of Psychology from Los Angeles Pierce College.

Her Annual Awesome Females in Real Estate Conference brings together real estate’s leading women to help them meet the exclusive challenges they face as industry leaders.

Lisa Fettner, VP of Marketing at ReferralExchange

Lisa Fettner photoPreviously, Lisa was at Technology Credit Union, World Savings/Wachovia Bank, and several software and advertising companies. She has extensive experience in marketing, lead generation and brand building in the real estate, mortgage, financials services, and technology sectors. She has a B.A. in Communications from UC Berkeley.
Lisa’s hobbies include volunteering and traveling the world in search of the best chocolate.



Jessica Kerr, Director of Strategic Partnerships, Firepoint

Jessica Kerr photoJessica has played every role on a real estate team from Inside Sales Agent to Transaction Coordinator. She is passionate about real estate systems, conversion and the client experience. As an agent in Colorado, she was an early adopter of Firepoint where she feel in love with the system, the software and the "For Agents, By Agents" company mission. Jessica traded houses for real estate software systems in 2015 and has been an integral member of the Firepoint leadership team ever since.


Tracey Shell, Vice President, Director of Marketing Communications Down Payment Resource

Tracey Shell photoWith more than 15 years experience in communications and public relations counsel and strategy, Tracey Shell is Vice President, Director of Marketing Communications for Down Payment Resource. She manages customer communications, marketing activities and public relations for the company.

Tracey formerly directed customer communications at Fannie Mae where her experience included communicating affordable housing investments and directing industry event strategy. She began her career at an Atlanta-based boutique PR firm where she managed accounts including food and beverage, architecture and nonprofits.

Jodi Sherretts, Broker/Owner, First Market Realty

Jodi Sherretts photoJodi started her real estate career in 1994 in commercial real estate and transitioned to residential in 1999. After working for Keller Williams Realty for seven years she earned her broker's license.

Jodi is currently the broker/owner of First Market Realty which was established in 2007.