Bernice L. Ross, Ph.D., and Byron Van Arsdale, the husband and wife coaching team who own RealEstateCoach.com and ConferenceCallTraining.com, bring a background rich in educational merit and professional expertise to the real estate coaching and training programs at RealEstateCoach.com. Bernice and Byron have pioneered the delivery of training, education, and coaching via telephone in the real estate industry, higher education, and at the corporate level for IBM and Chubb Insurance.
Bernice L. Ross, Ph.D. and CEO, Author, Trainer, and Speaker, couples her expertise as a Master Certified Coach with over 30 years of real estate sales experience. As CEO RealEstateCoach.com, Bernice currently heads up the company's 10 person coaching team while also serving as a coach and a consultant to the top firms in the real estate industry. From 1993 to 1997, she served as Executive Director of Training for the 4,000 agent Beverly Hills based Jon Douglas Company. Past consulting clients include Coldwell Banker, EXIT, GMAC, Keller Williams, Prudential, Realty Executives, RE/MAX, and HomeGain. She has spoken at numerous state associations as well as at NAR. With over 350 published articles to her credit, Bernice is also a nationally syndicated columnist for Inman News who dubbed her "America's top real estate coach."
Her new book, Real Estate Dough™, Your Recipe for Real Estate Success was the #1 selling book at the 2008 NAR conference. She is also the creator of an exciting new real estate simulation game, called Real Estate Dough™—Negotiation. Players have repeatedly reported that: "It's way more fun than Monopoly®!"
Bernice's new Real Estate Dough™ training programs combine the best of proven past strategies with cutting-edge Web 2.0 technologies. Best of all, her training programs can be delivered internally by an association, by a company's management or training department, online in a self-paced learning format suitable for Continuing Education, or via webinar. To supplement these programs, Bernice also has a library over 120 audio broadcasts that are available 24-7 at www.ListenandLearnRealEstate.com program. At the end of 2007, she launched Positive News for Positive Realtors®, a free weekly broadcast that outlines the positive news in today's real estate market.
Bernice is also the author of three other books, Waging War on Real Estate's Discounters, Who's the Best Person to Sell My House, and Going Where: Ancient Wisdom for People Today. You can also visit Bernice's Luxury Real Estate Blog at www.LuxuryClues.com.
In addition to being a nationally recognized author and expert in real estate, Bernice also holds the rank of Emeritus Professor of Psychology, Los Angeles Pierce College. Together with her husband and business partner, Byron Van Arsdale, they also own and operate www.ConferenceCallTraining.com, www.TeleconferenceLine.com, and www.RossdalePress.com
What could you and your organization accomplish if you had a consistent approach to communicating internally and externally? There is a fundamental change in the way business people communicate today that impacts the productivity, relationships, teamwork, retention, and profitability of an organization. While technology has boosted the speed and global reach of our communication, our confidence and effectiveness in being able to communicate via face-to-face interactions, text, email, conference call, teleclass, webinar, and video-conferencing has not kept pace.
Byron Van Arsdale, Master Certified Coach and communication specialist, has created a simple leadership model that dramatically improves the confidence and effectiveness of business people regardless of the mode of communication.
Byron has strong background in communications, presentations training and developing collaboration among teams. He developed his 6 Principle Leadership model based on the fact that while Information Transfer (training) was important, it was Knowledge Transfer (application and integration) that directly determined individual and organizational results. IBM is using his model as part of their strategy to provide leadership and coaching programs for their executives worldwide. Coldwell Banker used his model to quickly introduce a national program, at a fraction of the normal roll out costs, to their 70,000 agents. Byron is responsible for developing and training people to expertly deliver this model.
Byron started coaching professionals and executives in 1991. In 1997, he graduated from the 2-year program at Coach University (International Coach Federation accredited). From 1997 - 2005, he served on the faculty of Coach University mentoring new and experienced coaches. Since 1999, he holds the highest ICF designation, Master Certified Coach. An internally recognized speaker and trainer, he is also the author of 6 Audio CD training programs: 6 Principles of Powerful Conference Calls, Executive Conference Call Leadership, 16 Secrets to a Great Conference Call, 6 Principles of Learner Driven Teleclasses, 21 Ways to Screw Up a Teleclass, and 19 Best Practices of Teleclass Leadership.
Byron and his wife & business partner, Bernice L. Ross, PhD, have jointly run their virtual company since 1998. They collaborate with other respected knowledge workers to meet the needs of their clients. Current projects include writing the first book on conference call leadership and developing a Learning Management System (LMS) to provide 24/7 online access to training classes, podcasts, videos, assessments, and workbooks. Their distance-learning site is www.ConferenceCallTraining.com. Their service sites include www.RossdalePress.com (publishing), www.TeleconferenceLine.com (rentals), www.PowerConferenceCalls.com (blog).
Contact Information:
Bernice Ross
Bernice@RealEstateCoach.com
Bryon Van Arsdale
Byron@RealEstateCoach.com |
Bernice L. Ross, Ph.D. and CEO, 
Byron Van Arsdale, MCC